Best Website Solutions for Solopreneurs in 2026

Finding the right website builder in 2026 can feel overwhelming, especially with so many features and pricing options. Here’s the bottom line: Gatsboy, Wix, and Squarespace are among the top choices for solopreneurs, each catering to different needs.

• Gatsboy: Offers a fully designed, ready-to-launch website for $500 upfront. Ideal if you want a hands-off approach with tools like lead management and Stripe integration.

• Wix: Perfect for beginners with a free plan and flexible upgrades starting at $17/month. Known for its AI-driven design tools and extensive app integrations.

• Squarespace: Focuses on sleek designs and business tools, starting at $16/month. Includes unlimited products and features like AI-powered site creation.

Quick Comparison:

Each platform has strengths tailored to different goals. Choose based on your budget, technical comfort, and business needs.

Gatsboy vs Wix vs Squarespace: Website Builder Comparison for Solopreneurs 2026

I Tried Every Website Builder - These are the BEST

1. Gatsboy

Gatsboy offers solopreneurs a straightforward solution: a fully designed 5-page website delivered in just 7–10 days. Built on Framer, these websites come packed with features like business schema, SEO optimization, responsive design, and two rounds of revisions - all for a flat $500 fee.

"The Gatsboy team have delivered an outstanding website that we are proud to call our new home. They made the process of designing a new website for our travel brand effortless." – Simon W, Bowburn Travel

Pricing and Plans

Gatsboy provides two main packages to suit different needs:

• Website Only Plan: A one-time fee of $500 for a professional, static website. The only ongoing cost is for Framer hosting.

• Website + Pro Plan: Also $500 upfront, but with an additional $47/month. This plan includes Stripe payment integration, PRO lead management, advanced forms, and priority support.

For those looking to expand their online presence, Gatsboy also offers add-ons:

• AEO (AI Search): $147/month for local search optimization.

• Listings & Citations: $247 one-time fee to list your business on 50 top directories.

• Local Tracking: $99/month for competitor insights.

Business Tools and Integrations

At the heart of Gatsboy’s service is the Gatsboy Portal, a centralized dashboard where users can manage leads, bookings, and various modules - all from a single login. Its Smart Modules, already utilized by over 5,000 small businesses, include tools like:

• Email collection

• Interactive polls

• Live Chat

• Google Reviews import

• Job boards

• Event management

• Pricing calculators

Mark Reynolds of Reynolds & Co shared his experience:

"I'm impressed. The speed I can now update and manage my website is unreal. It's become a core part of our workflow".

These tools are designed to grow with your business, offering flexibility and efficiency.

Scalability and Growth Features

Gatsboy’s modular system ensures your website evolves as your business does. Start simple with essential lead collection, then add features like Stripe payments or the PRO Job Board when you're ready. Custom module development, advanced lead management for targeted campaigns, and an AI Assistant are also available to help streamline operations as your business expands.

2. Wix

Wix introduced its Harmony Editor in early 2026, combining AI technology with its well-known drag-and-drop design system. Using its AI assistant, Aria, users can simply describe what they want, and the platform generates entire web pages or individual sections. Wix calls this process "intuitive coding".

As of June 2024, Wix had a user base of over 260 million people. The platform is backed by a multi-cloud hosting system that ensures 99.99% uptime, keeping websites online even during high-traffic periods.

Pricing and Plans

Wix provides a free plan that includes 500 MB of storage, but it comes with Wix branding and a subdomain. For solo business owners, the Core plan costs $29/month (billed annually) and offers 50 GB of storage, payment processing, site analytics, and access for up to five collaborators. Alternatively, the Light plan, priced at $17/month, is tailored for basic portfolios but doesn’t include eCommerce features.

All paid plans come with a free custom domain for the first year, with renewal fees ranging from $14.95 to $24.95 per year. Private domain registration is available for an additional $9.90/year, and branded email through Google Workspace costs about $6/month.

Next, let’s dive into Wix’s business tools that support growth and efficiency.

Business Tools and Integrations

In January 2025, Wix launched its Business Launcher tool, which helps users brainstorm business ideas and provides launch kits to get started. The platform also includes an email marketing suite with automated workflows, though the free tier limits you to 200 emails per month. For SEO, Wix collaborates with Semrush to deliver a tailored checklist .

The Wix App Market offers over 800 third-party apps, including recent additions like Wix Capital for business funding and Wix Checking for financial management. UPS integration simplifies shipping logistics, and an AI-powered chatbot ensures 24/7 customer service.

"I especially loved the ability to customize invoices for that personal touch, the detailed analytics that show exactly what's selling... and the seamless integration with channels like Google Shopping." – Ollie Simpson, Senior Research Executive

These tools are designed to simplify operations and help businesses scale effectively.

Scalability and Growth Features

Wix adapts to businesses at every stage, from simple portfolios to fully-featured online stores. It supports diverse revenue streams such as online courses, print-on-demand services, and ticketed events, and connects seamlessly with platforms like Amazon, eBay, and Pinterest - all manageable from a single dashboard .

In 2025, dog trainer and America's Got Talent runner-up Roni Sagi used Wix to grow her business, Keta Tov. By leveraging Wix’s multimedia features and SEO tools, she transformed her local in-person training into a global online course platform. For those seeking advanced customization, Wix Studio offers tools like CSS control and multi-site management to create a more polished and professional online presence .

3. Squarespace

Squarespace continues to refine its offerings with a revamped tier system and AI-driven tools designed to simplify website creation. In early 2026, the platform introduced a new four-tier plan structure: Basic, Core, Plus, and Advanced. One standout change is that all plans now include unlimited products and subscriptions - even the entry-level Basic plan, priced at $16/month when billed annually. This makes it an appealing choice for solopreneurs looking to quickly set up revenue-generating channels.

Squarespace also launched Blueprint AI, a tool that creates custom websites in under four minutes. By analyzing your brand description, it generates layouts, copy, and imagery tailored to your business. Initial results show Blueprint AI has boosted site publishing rates by 10% and reduced stock image search times by 18%. For service-based businesses, Squarespace integrates tools like Acuity Scheduling for automated bookings and branded client invoicing.

Pricing and Plans

Opting for annual billing unlocks notable savings. The Basic plan at $16/month includes limited video storage and a 2% fee on physical product sales. Higher tiers eliminate these fees and expand storage, while digital product fees drop from 7% to 0% under the Advanced plan, priced at $99/month. Additionally, annual plans come with a free domain for the first year.

"For small businesses with big ideas and not a huge budget, Squarespace is the perfect solution." – David Messum, Founder, Born & Raised Wines

Business Tools and Integrations

Squarespace offers a range of business tools to streamline operations. Squarespace Payments supports major options like credit cards, Apple Pay, Klarna, and Afterpay, while Squarespace Capital provides financing options for businesses. The AI Product Composer can generate product descriptions and pricing from uploaded photos, and the AI SEO Scanner highlights missing page descriptions or alt-text. For creators, Member Sites and Courses allow the sale of video classes and newsletters behind paywalls. Additional integrations include Xero and MYOB for accounting, Avalara for tax automation, and Swyft Filings for business incorporation.

Scalability and Growth Features

Squarespace is built to grow with businesses, whether you're starting with a simple portfolio or expanding into a full-scale, multi-channel operation. Automated email campaigns can be triggered by user actions like abandoned carts, while promotional pop-ups help drive conversions. The Layout Switcher lets you update your site’s design with a single click, adapting to your brand’s evolution. Custom intake forms are another time-saver, capturing project details to streamline administrative tasks during growth phases.

Ashley Cimone, Founder of Ashya, shared her experience:

"As an emerging brand, being able to build out a complete site on our own, affordably, has been extremely helpful for us. We appreciate the user-friendliness and clean templates."

Pros and Cons Comparison

The table below breaks down the key strengths and challenges of each website platform discussed earlier:

This overview highlights the unique strengths and challenges of each platform, helping solopreneurs make informed decisions.

Wix is a great choice if you need flexibility with third-party tools or want to start with no upfront cost. It offers a wide range of templates tailored to niche industries. However, one downside is that switching templates requires a full site rebuild, which can be a hassle as your business grows.

Squarespace shines for businesses that value high-quality design and consistent performance. While it offers fewer integrations, its curated approach ensures tighter quality control. Upgrading to the $23/month Core tier removes transaction fees, making it more appealing as your sales increase. As Expert Market notes:

"Squarespace is a better option for users who prioritize aesthetics, since it's a design-focused platform".

Gatsboy provides a straightforward setup with business-focused tools, making it ideal for those looking to avoid technical hurdles. The $500 upfront cost includes two revisions and essential tools, while the optional $47/month Pro tier adds advanced features. This setup simplifies website management without the need to juggle multiple third-party apps.

Conclusion

Choosing the right website builder boils down to matching your business needs with the platform's strengths. It’s all about finding a solution that fits your workflow and goals.

Here’s a quick summary of what each platform brings to the table:

Gatsboy is perfect if you want a hands-off, fully managed service. For a one-time fee of $500, you’ll get a ready-to-launch website equipped with essential business tools, plus two rounds of revisions. If you need more, the Pro tier at $47 per month adds advanced features. This setup is ideal for solopreneurs who want to focus on growing their business without worrying about the technical side.

Wix is a great choice for budget-conscious beginners who value creative control. With a free plan and affordable upgrades, Wix makes it easy to get started. Its conversational AI can build a functional site in minutes, and there’s a library of over 2,000 templates to choose from.

Squarespace shines for those who want sleek, professional designs paired with practical business tools. With over 20 years of design expertise, Squarespace offers a polished aesthetic along with integrated features like scheduling and invoicing - perfect for service-based professionals.

Whether you’re drawn to the simplicity of Gatsboy, the flexibility of Wix, or the design-driven focus of Squarespace, the key is to choose a platform that supports your growth without adding unnecessary complexity. The right choice will align seamlessly with your workflow, helping you build an online presence that works for you.

FAQs

How do I choose the right website solution for my solopreneur business?

When choosing a website platform, start by pinpointing your business needs, budget, and how comfortable you are with technology. Focus on platforms that emphasize user-friendliness, room to grow, and must-have tools like SEO and marketing features. Think about your main goal - whether it's selling products, showcasing a portfolio, or offering services - and pick a platform that matches your objectives. If you're not tech-savvy, go for something simple to set up. For those planning to expand or needing advanced features, look for more customizable options.

What ongoing costs should I expect after launching my site?

After your site goes live, there are regular costs to keep in mind. Hosting fees can range between $15 and $50 per month, while domain renewals typically cost $12 to $25 annually. You might also choose to invest in optional premium features or plugins, which can add to your expenses. On top of that, annual maintenance costs generally fall between $60 and $150, helping ensure your site stays functional and up-to-date.

Which features matter most for leads, bookings, and payments?

Key features of this platform include built-in booking and scheduling tools, secure and easy-to-use payment processing, and smooth integration with marketing and SEO tools. These tools work together to help you draw in visitors, turn leads into customers, and handle transactions efficiently.

Related Blog Posts

• How to Build a Business Website in Under 2 Hours

• The Risk of Pay Monthly Websites

• Website Cost Calculator

• No-Code Website Builders vs Custom Development: Which Wins?